As a Certified Financial Fiduciary®, we agree to uphold the highest moral, ethical and fiduciary standards of service when providing advice to potential or existing clients. These standards have been set forth in the following Code of Conduct:
Practice the Duty of Loyalty - A CFF designee will first and foremost agree to always put the clients best interest first.
Practice the Duty of Good Faith – The fundamental obligation to treat all clients fairly.
Practice the Duty of Good Care – The fundamental obligation to exercise the skill of an expert and to only advise in those areas where expert skill level has been obtained.
Educate First – Provide comprehensive education to clients ensuring they have a firm grasp of the subject matter prior to making specific suggestions or providing advice.
Holistic Approach – Consider all aspects and factors that affect a plan prior to making recommendations or giving advice about any part of a client’s financial plan or circumstance.
Full Disclosure – Always disclose all fees, commissions, or any potential conflicts of interest.
Comparison – Always provide comparisons of suggested investment products with detailed explanations of why one is being suggested over the other.
Confidentiality – Protect and keep all client’s information confidential and securely stored.
Professional Practice Management – CFF designees must agree to run their practice with the utmost professionalism using proper documentation and procedures set forth by all relevant governing bodies including the SEC, FINRA, and the DOL. They must also agree to be audited by the CFF organization to ensure that all the above standards are being met at all times.